Trade Marketing Manager

Job description

Company Description The Trade Marketing Manager is responsible for setting in store communication strategy to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality and values. They should lead the strategy and enable the execution via Trade Marketing POS specialists. This includes all means of communication (internal, trade and shopper), internal coordination between marketing and DP sales force and in store analysis to generate insight. In general, the job holder will make sure that in store communication strategy will be executed by Trade Marketing POS specialists, in compliance with marketing and sales strategies. S/he will report Head of Trade Marketing Manager. Job Description: In-Store Communication Knowledge and Capability: Develop the In-Store Communication Plan in line with sales and marketing objectives. Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at the internal, trade or shopper level. Alignment and Coordination of Sales and Marketing Activation Programs Through personal and electronic communication: educate, orientate and utilize the brand team to deliver t...