Experience and Performance Intelligence Analyst

Job description

Location Designation: Hybrid - 3 days per week Experience and Performance Intelligence Analyst About the Team: When you join New York Life, you are joining a company that values career development, collaboration, innovation, and inclusivity. You will have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture. In the Experience and Digital Marketing department, New York Life is evolving how it understands and designs experience. We’ve recently stood up and Experience and Performance Intelligence function to unify how we measure, learn and optimize across every touchpoint. Our team integrates marketing, product and experience data to show how brand health, marketing channels and experiences work together to drive value for the company. The Mandate: This role is responsible for analyzing and connecting key marketing efforts to business results, with a focus on the impact of brand media and sponsorships. The role will partner with leadership to develop measurement frameworks and develop clear,...