Omnichannel Activation Manager

Job description

MISSION: The OmniChannel Activation Manager will be responsible for owning and driving the omnichannel retail strategy for key strategic retailers. This role will involve making strategic decisions on media inventory placements across various channels and measuring the ROI and incremental sales uplift. The ideal candidate will have a deep understanding of account manager, omnichannel execution, strong analytical skills, and a proven track record of driving successful retail media campaigns. MAIN RESPONSIBILITIES: - Strategic Planning: Deveop and implement the omnichannel retail strategy in alignment with business objectives and key retailer partnerships for relevant division. Liaise with brands on retailer and market needs based on brand objectives (rankings in subcategories) and then project manage the requirement gaps of commercial team to produce and deliver tailored retailer strategies; assets, target demographics, vehicle mechanics, and KCP strategies. - Media Inventory Management: Make strategic decisions on media inventory placements across various channels, including in-store, online, and third-party platforms aligning these to Retailer capabilities and digital trends tappi...