B2B Marketing Lead: 6 month fixed-term Project

Job description

We are hiring an experienced B2B marketer to accelerate our enterprise growth engine over the 6 months between June to December 2026 (Maternity cover). Your focus will be to: Build a clear, scalable B2B marketing strategy Turn existing activity into a predictable & measurable pipeline engine Deliver high-quality customer engagement (we have 10 events planned) Strengthen customer revenue (upsell & retention) By the end of the 6 months, we should have a repeatable, data-led B2B marketing machine that is clearly contributing to revenue growth in both the UK and US. What good looks like after 6 months By the end of the contract: We have a clear, prioritised B2B strategy that the business believes in Pipeline generation is more predictable & measurable We understand which channels drive high-quality leads Events are a proven & repeatable growth lever Marketing is contributing to upsell and retention Sales and Marketing are working as one system Leadership has clear visibility on performance and ROI What you’ll deliver in 6 months 1. A clear, executable B2B strategy Define target segments across top 100 UK & US financial advice firms Sharpen ICP, personas, and messaging: Audit current ac...