Senior SEO Content Specialist

Job description

Introduction: The Zebra is looking for a Senior SEO Content Specialist to help further define and grow its already-successful SEO strategy. This person will play a key role in our team's continued growth by identifying new content opportunities through competitor and keyword research, shaping large-scale content initiatives, and ensuring high-quality execution across the site. To be successful in this role, you'll need a strong understanding of how search engines work and how to apply that knowledge to real business problems. You'll leverage search insights to develop content strategies that improve both user experience and search performance—driving meaningful traffic and revenue growth. You'll be responsible for conducting competitor and keyword research (both independently and using inputs from our analytics team), creating detailed content briefs for large-scale initiatives, and working with contractors to roll out updates and improvements efficiently and at scale. Location: Our employees can choose to work remotely in the U.S. Join us in our Austin, Texas office, or opt for a hybrid setup. Whether you prefer the structure of an office, the convenience of remote work, or a mix...