Digital Marketing Manager

Job description

The Digital Marketing Manager will lead the digital marketing initiatives for the organization. The Digital Marketing Manager will generate web traffic, conversions and leads through digital campaigns and strategies. This individual will be responsible for creating, managing, and/or analyzing the performance of integrated campaigns and strategies touching SEO, paid ads, social, and more. The Manager will ensure sufficient prospect lead generation from online sources to attain occupancy goals and will report on results from campaigns and initiatives. In addition, the Digital Marketing Manager will leverage existing customer demographic data and historical trends to anticipate where spend will have the greatest impact. The Digital Marketing Manager ’s decisions are driven by data and will work to understand and identify trends or changes in demand. The Digital Marketing Manager is responsible for ensuring the execution, analysis, and improvement of tactics and processes used in digital marketing campaigns and strategies. The Digital Marketing Manager will also ensure relevant departments are kept informed of campaigns running and the impact each campaign will have on their areas. You...