Business Analyst (Mobile Applications)

Job description

About the Role We are looking for a skilled and proactive Business Analyst to support the design and delivery of an innovative consumer engagement platform for one of our client. This role sits at the intersection of business, product, and technology, focusing on mobile applications, digital campaigns, and data-driven user engagement. You will play a key role in shaping user experiences through mobile apps, WhatsApp-based campaigns, gamification mechanics, and AI-powered personalization strategies aimed at increasing customer engagement and revenue. Key Responsibilities: - Translate business requirements into clear product backlog items and user stories - Define and optimize user journeys, engagement flows, and feature requirements - Collaborate closely with stakeholders, UX/UI designers, and international development teams - Support delivery of mobile and digital products from concept to launch - Analyze mobile analytics and user behavior to drive product improvements - Ensure clear documentation and effective communication across teams Requirements: - Bachelor’s degree in Engineering, Computer Science, or a related field - 3–4 years of experience in mobile application or digital...