Sr CRM Analyst

Job description

A Day in the Life: As a Senior CRM Analyst at Hertz, you will support the development, deployment, and analysis of email, SMS, and push messages for Hertz, Dollar, and Thrifty global brands. You will be an expert in building triggered communications, with a focus on end-to-end email and SMS development, maintaining and improving automations, and maintaining robust QA systems. You'll collaborate with cross-functional teams to identify business needs and solve them using best-in-class CRM solutions. This role involves managing campaigns with rigorous testing frameworks and delivering high-quality, scalable solutions. What You’ll Do: - Develops, executes, and monitors email, SMS, and push campaigns across Hertz, Dollar, and Thrifty global brands, including development, implementation, optimization, and maintenance. - Manages QA and testing standards for CRM messaging to ensure 100% accuracy. - Utilizes Salesforce Marketing Cloud (SFMC), Knak, Movable Ink, internal and external data extensions, automations, automated triggers, and journey management tools. - Collaborates with marketing leadership, cross-functional teams, and stakeholders to deliver data-driven marketing solutions. - Ma...