Database Marketing Specialist

Job description

The Database Marketing Specialist is responsible for data enrichment of our marketable audience. As part of the database team, you will utilize industry-leading sources to acquire new data for attendee and sponsorship profiles, while ensuring our existing database is accurate and clean. In addition to maintaining a best-in-class database, you will support marketing and sales teams with audience development and analytical reviews. What you will do: Database development - Maintain a clean and up-to-date database - Analyze dataset to identify outdated or incorrect data - Plan and implement processes to push updates to the database on an ongoing basis - Identify and close data gaps on lead, contact and account profiles - Dedupe/merge duplicate lead, contact and account records - Strategically acquire & validate data per business objectives - Execute and maintain automated workflows for data normalization - Develop and maintain reporting on database health and data clean-up projects - Assist in the development and enforcement of data quality rules and metrics, and identify database deficiencies through data profiling and data exploration Audience development: - Maintain data hygiene & a...