FLEX Senior Manager, Digital Content Strategy

Job description

JOB SUMMARY: The FLEX Senior Manager, Digital Content Strategy (Omnichannel Hotel Content) defines and applies content strategy through systems, structure, and governance to ensure hotel content meets stakeholder and guest needs— and is structured to power omnichannel experiences as well as AI driven tools, including large language models (LLMs) and other internal and external AI applications. This role blends elements of information architecture, content design, editorial strategy, and content operations to define what content is needed to drive goals, what already exists, and how that content should be structured to scale across web, app, email, and other channels. Partnering closely with Product, UX, Operations, Product Catalog, and Engineering teams, this role builds omni-channel hotel content strategies by translating stakeholder goals into clear content requirements. The Senior Manager leads audits and gap analyses to evaluate existing content, determines whether content can be reused as-is or requires restructuring, and defines specifications and best practices for new content when gaps exist. Beyond identifying needs, this role is accountable for organizing content to enabl...