Director of Product Marketing

Job description

Fluidra is looking for a Director of Product Marketing to join our team in Atlanta, GA. WHAT YOU WILL CONTRIBUTE The Director of Product Marketing for the Consumer BU plays a critical strategic role in driving growth and profitability across the NAM Consumer portfolio (e.g. Automatic Pool Cleaners, Sanitizers, Slides), which spans true omnichannel distribution – including but not limited to online, specialty retail, distributors, buying groups, and home centers. Working with iconic consumer brands like Polaris®, this leader will champion the strategy to accelerate growth across categories. The DPM-CU is accountable for managing a sizeable business by understanding end-user needs, monitoring market and competitive dynamics, and identifying future pipeline opportunities to accelerate growth. Key responsibilities include P&L management, setting strategic business priorities, optimizing the product portfolio and annual assortment for profitability and simplicity, defining product roadmaps, and leading commercialization efforts from concept to launch. The role also leads financial and pricing assessments, guides market research, coordinates with factories, influences brand-building acti...