Performance Marketing Manager (EMEA/LATAM)

Job description

As a Performance Marketing Manager, you will develop and execute paid marketing campaigns across various channels, in the EMEA/LATAM region. This role will work closely with the marketing team to set campaign objectives, target audience, and budget, and use data analysis to optimize both regional and global campaign performance. Key Responsibilities: ● Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.) ● Set campaign objectives, target audience, and achieve budget targets. ● Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, HubSpot, and Salesforce. ● Make data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS). ● Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets. ● Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the EMEA/LATAM Sales Director, General Manager, and marketing leadership. ● Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior...