Senior Lifecycle Marketing Specialist

Job description

Ibotta is seeking a Senior Lifecycle Marketing Specialist to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. We are seeking someone with deep expertise in B2B email strategy, marketing automation, and lead nurturing — someone who has built and optimized programs across the full customer journey and knows what it takes to move the right audience at the right time. This role owns lifecycle strategy and execution across our mid-market and enterprise segments, with direct impact on acquisition, expansion, and retention. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one. What you will be doing: Develop and own distinct lifecycle strategies for mid-market and enterprise segments — mapping customer journeys across key stages (onboarding, activation, expansion, and win-back) with differentiated messaging, cadence, and conversion goals for each. Build and automate the full range of lifecycle programs — welcome series, pr...