Sr. Coordinator, PR & Events

Job description

The Sr. Coordinator, PR & Events will support the execution of PR, VIP, and event initiatives to drive brand visibility and awareness. This role assists with outreach, sample coordination, press coverage tracking, and event logistics, while partnering cross-functionally to support key brand moments across retail, wholesale, and brand channels. Contributes to reporting and day-to-day operations to ensure smooth execution and consistent brand presence. Responsibilities: VIP / Celebrity / Influencer and Editorial Styling Opportunities - Support strategic outreach and cultivate relationships across VIP, influencer, and editorial contacts to contribute to securing regular brand placements. - Execute consistent outreach with strong follow-through, demonstrating ongoing progress in building and strengthening active media relationships - Support and attend VIP fittings for key brand moments including but not limited to; NYFW presentations, CFDA Awards, ambassador campaigns, retail activations, and branded content shoots - Track, compile, and proactively share editorial coverage and VIP placements across internal and external channels in a timely manner - Coordinate incoming VIP requests ac...