Senior Product Manager - Subscription Value

Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job: As a Senior Product Manager – Subscription Value at Flo, you will own the strategy and execution of monetisation across both core subscription tiers and new expanding e-commerce verticals, including areas such as wearables integration, physical products, and other health-related offerings. You will be responsible for defining feature segmentation, designing scalable monetisation funnels, shaping packaging and bundling structures, and running structured experimentation to maximise conversion, ARPU, and long-term LTV. This role is critical to...