Marketing Research & Insights Manager

Job description

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. In the role of Market Research and Insights Manager working on-site in Pewaukee, Wisconsin, you will be part of the Market Research team. The Market Research & Insights Manager is responsible for proactively collaborating with stakeholders to design and execute research projects that inform business strategies. This role includes developing a robust learning agenda, identifying gaps in consumer understanding, and leveraging both ongoing and ad-hoc research initiatives to deliver actionable insights. The position also identifies opportunities to integrate data sources to uncover impactful insights that support strategic objectives. Major Responsibilities: Develop New Research: With input from stakeholders, create and refine a learning agenda that addresses key business questions in an independent and autonomous fashion. Identify opportunities to...