Senior Director, Business Development Strategy & Activation

Job description

Clarify is looking for a Senior Director, Business Development Strategy & Activation to own pre-sale credibility and market thought leadership for the BD Activation component of our Clarify Success Services offering. Health systems are sitting on $25B+ in referral optimization opportunity—but their BD teams lack the unified FFS+APM intelligence to capture it. You'll be the subject matter expert who proves that Meridian's insights can drive measurable impact through their existing liaison teams or through resources we deploy on their behalf. Your role has three parts: First, establish credibility with skeptical health system buyers during the sales process. Walk into finalist meetings, present preliminary diligence findings showing exactly where referral leakage is happening, and handle objections from CFOs questioning attribution methodology and SVPs of Business Development questioning whether data-driven approaches will actually change their teams' behavior. Second, maintain active engagement involvement—quarterly business reviews, C-suite results presentations, liaison team coaching—keeping your positioning anchored in real implementation experience. When prospects ask "how do yo...