VP, Brand Marketing

Job description

Position Overview: Guitar Center is seeking a Vice President of Brand Marketing to evolve our brand strategy across every customer touchpoint. This leader will be responsible for defining how Guitar Center shows up in the world—ensuring our positioning, messaging, and creative expression are cohesive, compelling, and deeply rooted in the needs of musicians. This role is highly cross-functional, working in close partnership with Digital Marketing, Creative, Merchandising, Stores, Product, and PR to ensure every campaign and experience reinforces a unified brand story. The ideal candidate is both a strategic brand builder and a customer-obsessed leader who understands musicians because they are one. You play music—and it shows in how you think, lead, and build brands. Key Responsibilities: - Own and evolve Guitar Center’s brand strategy and positioning , defining a clear, differentiated point of view that resonates with musicians and guides messaging, tone, and creative expression across all channels and experiences. - Serve as the enterprise brand steward , ensuring consistency, relevance, and emotional impact across campaigns, platforms, retail environments, partnerships, and custo...