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Vice President, Digital Activation

CMI Media Group · New York City, New York, US

Are you a visionary leader in the digital media space with a deep passion for innovation and driving impactful biddable strategies? CMI Media Group, a leadin...

Job description

Are you a visionary leader in the digital media space with a deep passion for innovation and driving impactful biddable strategies? CMI Media Group, a leading media agency within the WPP network, is seeking a highly experienced and strategic Vice President, Digital Activation to join our core leadership team. In this pivotal role, you will champion our biddable media offerings for assigned client accounts, including SEM, Paid Social, Programmatic, Video, and other digital activation channels. You will serve as a key thought leader, both internally and externally, shaping strategic plans that consistently meet and exceed our clients' brand and marketing objectives. This is an opportunity to lead, innovate, and make a significant impact within a dynamic and growing organization, fostering strong relationships with clients, partners, and internal stakeholders. What You'll Do: - Lead the overall strategy, innovation, and delivery of biddable capabilities across all assigned client accounts. - Establish clear goals and KPIs in partnership with our Business Insights team, ensuring campaign success. - Identify and spearhead omnichannel opportunities, connecting biddable media insights and...