Senior Product Marketer
Humana · US
Become a part of our caring community The Senior Product Marketer, Medicare Advantage role supports the development and execution of product marketing strate...
Job description
Become a part of our caring community The Senior Product Marketer, Medicare Advantage role supports the development and execution of product marketing strategies that drive acquisition, engagement, and retention for Humana's Medicare Advantage plans. You will translate product value, benefits, and differentiation into compelling, compliant marketing programs that resonate with senior audiences in a regulated environment. Humana is a $100+ billion, Fortune 50 healthcare company dedicated to improving the health and well‑being of the most vulnerable populations in the United States, including seniors and lower‑income Americans. Through innovative technology and data‑driven insights, Humana works to make high‑quality care more affordable, accessible, and effective. Reporting to the Principal of Product & Segment Marketing in the Marketing Organization within Humana's Enterprise Growth team, the Senior Product Marketer plays a key role in developing business‑moving campaigns and go‑to‑market strategies for Medicare Advantage products. This role collaborates closely with Growth Strategy, Consumer Distribution Channels, Market Presidents, Consumer Data, Insights & Analytics, Life...