Ecommerce Manager

Job description

Position Summary Reporting to the Director of Ecommerce, the Ecommerce Manager is responsible for leading and developing the Brand Advocate Analyst (BAA) team and Online Merchandisers while serving as the primary Ecommerce partner to the UFP Retail Business Units. This role ensures accurate, compelling, and conversion‑driving product content and site merchandising across our Ecommerce channels by setting priorities, establishing standards, and driving execution through the teams. The Ecommerce Manager balances people leadership, cross‑functional relationship management, and performance analytics to improve customer experience, support Business Unit objectives, and drive measurable growth in online performance. Principal Duties & Responsibilities: A) Team Leadership (BAA + Online Merchandisers) B) Business Unit Partnership & Relationship Ownership C) Site Merchandising, Product Content, and Day-to-Day Execution - Directly manage, coach, and develop the Brand Advocate Analyst (BAA) team and Online Merchandisers. - Set clear priorities, workflows, and quality standards for product setup, product content, onsite merchandising, and ongoing maintenance. - Own capacity planning and worklo...