Consumer Engagement Specialist

Job description

Shape how patients and consumers in Belgium and Luxembourg discover, understand, and access life-changing treatment! In this role, you'll bridge the gap between data-driven insights and creative execution, turning consumer and patient understanding into impactful digital campaigns that reach the people who need them most, while collaborating across functions to ensure every touchpoint resonates with authenticity and purpose. Your new role: As a Consumer Engagement Specialist, you’ll play a central role in executing consumer- and patient facing communication initiatives across Belgium and Luxembourg. Combining analytical thinking with creative execution, you’ll leverage consumer and patient insights, develop and execute digital campaigns, and measure their effectiveness – contributing to integrated communication efforts in close collaboration with colleagues in Communications, Business Development, Marketing, Sales and Medical . This is a role where data meets creativity, and cross-functional collaboration is at the heart of everything you do. Your responsibilities will include: - Analyzing healthcare professional and patient insights to inform communication strategies, improve corp...