Global Marketing Specialist

Job description

Job title - Global Marketing Specialist - 12 month FTC Location – UK - Malvern - Hybrid 2 days per week onsite Role benefits – Competitive Salary + Benefits Package Partners in Discovery. Together, we achieve more. About the role: The Global Marketing Specialist plays an important role to lead the development and execution of integrated marketing strategies for our key products. This role requires a deep understanding of global market dynamics, customer segmentation and product positioning. You will work cross-functionally with a marketing process manager, business development, product management, regional sales, field marketing and GDC, to support the segment strategy, develop and execute marketing tactics that contribute towards the full marketing funnel to achieve the overall business goals. What you'll be doing: Develop and execute global marketing strategies, product/portfolio campaigns, and launch programs aligned to POAPs, KPIs, ROI, and pipeline growth targets Build and manage the full marketing funnel (awareness, demand generation, sales enablement), driving prospects, MQLs, opportunities, and revenue growth Lead market, segment, customer, and competitive research to ident...