Marketing Manager, Digital Brand Media

Job description

Overview Fanatics Betting & Gaming is seeking a results-driven Marketing Manager, Digital Brand Media to lead digital brand media strategy and execution across our Online Sportsbook and Casino businesses. This role will be responsible for developing and managing upper- and mid-funnel media initiatives that position Fanatics Betting & Gaming as an industry leader while driving measurable brand and business impact. The ideal candidate combines strategic thinking with hands-on execution, thrives in an intense and fast-paced environment, is technically fluent, and highly analytical. This individual will manage agency partners, collaborate cross-functionally, oversee platform relationships, and deliver end-to-end campaign reporting and optimization. Responsibilities: ● Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino. ● Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business. ● Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio. ● Drive scalable demand generation wh...