Marketing Manager (Metabolism)
AstraZeneca · Istanbul, TR
Be part of fulfilling our ambition to be leaders in Metabolism Therapeutic Area in the Cardiovascular, Renal and Metabolism (CVRM) Business Unit, where we pu...
Job description
Be part of fulfilling our ambition to be leaders in Metabolism Therapeutic Area in the Cardiovascular, Renal and Metabolism (CVRM) Business Unit, where we pursue the science with urgency and ambition to transform patient outcomes across the care continuum. We challenge the status quo to deliver more effective treatments—pushing the boundaries of knowledge and science to change the practice of medicine and ensure no patient is left behind. Backed by an innovative pipeline, CVRM blends scientific excellence with launch discipline and commercial effectiveness to bring breakthrough therapies to patients at scale. Working with other functions, you will shape value stories, plan disciplined launches, and drive data‑based, omnichannel execution to accelerate appropriate adoption and long‑term impact. Summary Job Description: - Preparing, updating and implementing respective plans (Brand Operational Plans/Brand Strategic Plans) including short and long term market share/profitability targets of the brands in his/her area of responsibility, - Gathering and interpreting accurately the customer segmentation, market analyses, SWOT, competitor analyses, other developments within the sector and...