Solution Marketing Manager - Broadband Market

Job description

Responsibilities Strategic Marketing Leadership: Own and execute the broadband vertical marketing strategy aligned with the Broadband Business Unit and Sales Teams priorities Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion Leverage market intelligence and competitive insights to craft strategies that enhance market position Conceptualize and drive primary market research to better understand marketplace and customer needs Monitor market trends across data center interconnection, long-haul optimization, metro/regional fiber builds, and FTTX deployments, and maintain expertise across key network areas: hyperscale data centers, carrier long-haul and metro networks, fiber-to-the-home/business, and outside plant infrastructure Work with Market Development to track competitive landscape, emerging technologies, and industry standards Define buyer personas and map the buyer's journey from awareness to decision across service provider, hyperscale, and wholesale carrier segments Messaging, Positioning, and Go-To Market: Lead cross-functional collaboration to craft compelling messaging and differentiated value propositions Co...