Sales & Marketing Manager - Oncology (Breast Cancer) – Czech
AstraZeneca · Prague, CZ
Sales & Marketing Manager - Oncology (Breast Cancer) – Czech As the Sales & Marketing Manager you will lead the commercial strategy and execution within the...
Job description
Sales & Marketing Manager - Oncology (Breast Cancer) – Czech As the Sales & Marketing Manager you will lead the commercial strategy and execution within the Breast Cancer therapeutic area. In this role, you will own the brand planning process for dedicated products, guide a team of KAMs to excellence, and orchestrate cross‑functional delivery across Sales, Market Access, and Medical. You will translate deep scientific and market insights into actionable plans that drive patient impact and deliver business performance, while upholding the highest standards of ethics, compliance, and safety. Key Responsibilities: - Create and manage the marketing product strategy grounded in deep TA/product knowledge, clinical trial data, and market insights; consolidate cross‑functional inputs to build brand plans across the lifecycle. - Consolidate inputs to identify key business drivers and define clear commercial tactics for dedicated products; develop the annual Business Operating Plan, including phasing and stewardship of the marketing budget. - Prepare brand campaigns and promotional materials in line with AstraZeneca promotional standards, SOPs, and applicable industry codes; coordinate omnic...