Marketing Data Analytics Manager

Job description

Company Description We are seeking a Marketing Data Analytics Manager to lead a team of analysts focusing efforts to drive data-informed decision-making across the organization. This role is ideal for an experienced analytics professional with a strong strategic mindset and a passion for translating complex data into clear, actionable insights. In this role, you will partner closely with marketing leadership and cross-functional teams to shape marketing strategy, optimize campaigns, guide website and digital experience decisions, and establish best practices for marketing measurement. You will also play a key role in mentoring analysts and advancing the team’s analytics capabilities. Job Description: - Lead the development, governance, and evolution of marketing dashboards and reporting frameworks to monitor KPIs, website health, and campaign performance across channels. - Translate complex marketing and customer data into actionable insights that influence strategy, investment decisions, and performance optimization. - Partner with marketing teams to define measurement strategies, success metrics, and analytical approaches for key initiatives. - Present insights and recommendation...