Mobile User Acquisition (UA) Manager

Job description

About Us Pixlr is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We’re looking for a hands-on UA Manager to scale our mobile app subscriber base and drive sustainable growth. The Job: Paid Mobile App Acquisition Campaigns - Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels. - Allocate and optimise large budgets to maximise ROAS and user quality. Creative & Funnel Optimisation: - Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams. - Conduct A/B tests across ads, trials, onboarding, and pricing models. Attribution & Measurement: - Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools. - Analyse trial-to-paid conversion, retention, and CAC payback metrics. Performance Monitoring & Reporting: - Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights. - Present findings and recommendations to stakeholders. Partnerships & Growth Initiatives: - Manage agency and platform relationships, leveraging beta progra...