Parts & Accessories Marketing Lead

Job description

Yamaha has an opportunity for a Parts and Accessories Marketing Specialist to join our Motorsports group in Marietta, GA . The P&A Marketing Specialist leads Parts & Accessories marketing initiatives, supporting new product launches, asset development, product messaging, licensing/apparel coordination, and eCommerce updates. This role works cross‑functionally and provides onsite support at select events to meet P&A and Yamalube business objectives. (Note: this position is onsite and relocation is not being offered at this time). What You'll Be Doing: - Work with the Parts & Accessory team to create the marketing strategy that supports the business expansion strategy. Lias across the functional marketing experts to plan individual tactics to execute said strategy. - Accessory asset development for Catalogs, Flyers, Shopyamaha.com updates & Social Posts - Facilitate video asset projects and photography project needs - P&A videos, press functions - Work with unit groups to maximize parts and accessory exposure throughout marketing efforts - Work with the digital team on Build Your Own accessory configurators - Oversee Yamalube product support needs for Racing, Press Events - Provide M...