Director, Data and Analytics

Job description

Position Summary: The Director, Data and Analytics leads the development and execution of the data strategy for the Division of Communications and Marketing (MarComm) at Vanderbilt University. This role transforms raw data into actionable insights that improve the effectiveness of marketing and communications, strengthen audience engagement, enhance operational performance, and inform strategic decision-making across the division. As a key contributor to innovation and continuous improvement, the Director drives efforts in campaign performance tracking, audience segmentation, behavioral analysis, and operational forecasting. This position blends strong technical expertise with strategic thinking, institutional awareness, and cross-functional collaboration. The Director partners closely with teams across the university—including the Office of Data and Strategic Analytics—to support a culture of data-informed decision-making and shared measurement frameworks. This position reports to the Senior Director, Organizational Excellence and serves as a strategic advisor to MarComm leadership, offering insight into performance trends, risks, and opportunities that shape divisional priorities...