Email Marketing Specialist

Job description

Overview The success of General RV Center is rooted in our exceptional team, which has been growing since 1962. Today, General RV Center stands as a leader in the industry, and there are no plans to slow down. Just last year, we were named the one of the fastest-growing companies in Michigan. We are seeking an experienced Email Marketing Specialist to lead and execute high-impact email marketing programs that drive customer engagement, retention, and revenue growth. This role partners closely with the Business Development Manager, CRM Specialist, and marketing leadership to develop data-driven strategies, manage campaigns end-to-end, and continuously optimize performance. Responsibilities: WHAT YOU'LL DO: - Develop and execute comprehensive email marketing strategies aligned with business goals. - Manage the full email campaign lifecycle including planning, segmentation, content, testing, and deployment. - Monitor and optimize performance metrics such as open rates, CTR, CTOR, and conversions. - Conduct A/B testing and apply insights to maximize performance. - Track KPIs and produce performance reports and recap decks. - Implement automation and personalization strategies. - Ensure...