Paid Search Manager

Job description

We are seeking a performance‑obsessed, AI‑first leader to own Caesars Digital’s Paid Search and Programmatic channels. You will drive scale, efficiency, and competitive edge through modern account structures, advanced automation, sharp optimization, and continuous experimentation across search, app search, and major DSPs. You will run a high‑impact performance engine and partner closely with Brand, CRM/Lifecycle, Product, MarTech, and Analytics to maximize signal quality, cross‑channel impact, and business results. The ideal candidate brings deep channel mastery, strategic clarity, and operational pace—with a strong grasp of how AI reshapes search and programmatic, and a proven ability to accelerate growth in complex environments. Strategy & Planning: - Translate annual FTD and revenue targets into channel‑specific strategies for Paid Search, App Search, and Programmatic with clear roles, performance expectations, and investment levels. - Architect modern, AI‑driven structures for search and programmatic – query‑less frameworks, audience‑first design, automation‑forward bidding, and adaptive segmentation. - Build integrated multi‑channel plans aligned with Brand, CRM/Lifecycle, Pro...