Senior Social Media Data & AI Specialist (m/f/d)

Job description

Job Description We are looking for a Senior Social Data & AI Specialist (m/f/d) to join our team at SIXT. In this role, you will drive the data-led expansion of our social media ecosystem with a strong focus on Instagram and TikTok (US market), combining performance marketing, social insights, and AI solutions to scale impact and automate workflows. You will own social growth, media planning, and performance optimization while building AI-powered dashboards and scalable content strategies. Working closely with internal teams and external partners, you will ensure measurable success and continuously push innovation in social media through AI. If you are analytical, forward-thinking, and passionate about using data and AI to elevate social performance, join Team Orange! This role requires regular travel to Germany (approximately once per month) to collaborate closely with the team on-site. YOUR ROLE AT SIXT: - You drive growth and media strategy for Instagram and TikTok (US focus), including daily paid boosting, budget planning, and performance optimization - You analyze campaign and content performance continuously, delivering actionable insights and creating reports for internal an...