Global Brand & Campaign Lead

Job description

Key Responsibilities Brand & Campaign Leadership: Country Marketing Plans & Budget Ownership - Own and execute the Global and NL brand and campaign strategy , ensuring a consistent, high-quality brand experience across all markets. - Lead the development of value propositions that resonate with priority audiences and strengthen brand preference. - Translate brand strategy into integrated campaign plans across markets, channels, and touchpoints. - Lead and support country marketing managers in developing annual country marketing plans , ensuring local relevance and global consistency. - Influence the cross-country brand and campaign budget , partnering with internal teams to allocate resources effectively and maximize ROI. - Monitor, challenge, and elevate country plans to ensure strategic alignment, brand coherence, and commercial effectiveness. Performance, Insights & Optimization: - Leverage data, insights, and campaign analytics to refine strategy and optimize execution across creative, media, and channels. - Partner closely with the Global Media Team and performance teams to align brand strategy with media effectiveness and market learnings. - Continuously improve campaign fram...