Ecommerce Manager

Job description

Position Summary: Management of ecommerce and catalog marketing activities in alignment with unpaid channel strategies (including traffic from generative AI search) as well as product-level content strategies and implementation at scale to maximize impression to completed transactions funnel performance of AutoNation parts ecommerce business. Job Responsibilities: - Develop and execute SEO strategies to improve organic visibility, rankings, and traffic across all site pages. - Continuously monitor, analyze, and optimize SEO performance, including technical health, on‑page content, and keyword targeting, to maximize organic ROI. - Lead catalog management efforts, including product data accuracy, categorization, and content optimization to drive discoverability and sales. - Develop catalog, product, and site search enhancements using existing platforms and available datasets. - Implement interlinking, content enhancements, and strategies to maximize traffic from generative AI search. - Manage projects from planning to execution, ensuring alignment with timelines, budgets, and cross-functional stakeholders. - Collaborate with internal teams and external partners to coordinate catalog...