Lifecycle Product Marketing & Project Manager

Job description

This role is for one of the Weekday's clients Salary range: Rs 1500000 - Rs 2800000 (ie INR 15-28 LPA Min Experience: 2 years: Location: remote(europe), USA: JobType: full-time: We are looking for a data-driven Lifecycle Marketing Analytics & Project Manager to own and optimize the end-to-end customer journey across digital platforms. This role focuses on designing, executing, and continuously improving personalized lifecycle campaigns that drive engagement, conversion, and retention. You will combine analytics, marketing strategy, and project management to transform complex user behavior into actionable insights and high-impact campaigns. Working remotely in a fast-paced environment, you will collaborate closely with product, engineering, and support teams to ensure seamless, data-backed communication across all touchpoints. This role is ideal for someone who thrives on experimentation, understands customer behavior deeply, and enjoys turning data into meaningful user experiences that drive measurable business outcomes. Requirements: Key Responsibilities: What Makes You a Great Fit - Map and continuously refine the end-to-end customer journey, identifying key touchpoints, drop-off...