Sr. Manager, Integrated Media Strategy (Secondment 10-12 Months)

Job description

WHY PATIENTS NEED YOU: The Senior Manager, Integrated Media Strategy – Adult Consumer Vaccines is responsible for leading consumer media strategy across Pfizer’s adult vaccine portfolio, including branded and unbranded initiatives. This role provides strategic leadership and day-to-day partnership to brand teams—translating business objectives into integrated, insight-driven media strategies that drive reach, consideration, and conversion while protecting brand equity. WHAT YOU WILL ACHIEVE: This is a secondment/backfill role with expectations to run the business while optimizing in-flight plans and building future cycles. The role develops holistic consumer media strategies across channels (digital, CTV, retail media, search, social, and emerging platforms), guides agency planning and activation through clear briefs and governance, and owns weekly operating cadence (e.g., weekly meetings, performance tracking, and coordination of brand deliverables). The Senior Manager will lead retail media platform strategy, synthesize data from multiple sources into clear insights, advance measurement best practices (test-and-learn, MMM/MTA where applicable, incrementality), and ensure media ap...