Marketing Operations Analyst Administrator

Job description

The Marketing Operations Analyst will design, implement, and manage automated marketing campaigns using a digital marketing platform. They will develop data strategies for audience segmentation and personalized marketing, ensuring data quality and accuracy across platforms. The analyst will assist in tracking campaign performance, integrating the digital marketing platform with other systems, and troubleshooting system issues to ensure smooth marketing operations. Qualifications: Bachelor’s degree in web development, Marketing, or related field. 1-5 years of experience with a knowledge of Digital Marketing Strategies, preferably Salesforce Marketing Cloud and its services and features in addition to the Salesforce CRM platforms, including Service Cloud. HTML/CSS, PHP, SQL, JavaScript, website analytics, content marketing and digital advertising. Effective UX/UI design skills and CRM experience a plus. Math skills, Secondary-level computer knowledge including Microsoft Office. Good written, oral communication, and multi-tasking skills. Ability to always maintain the confidentiality of Credit Union and member records. - Oversee the daily operations of the digital marketing automation...