Online Lifecycle & CRM Marketing Senior Manager

Job description

What you can expect Zoom Online Business seeks a Lifecycle CRM & Marketing Sr. Manager to drive customer engagement, retention, and growth through a unified CRM and lifecycle strategy. This role merges CRM strategy, lifecycle marketing, automation, and data-driven personalization to enhance customer interactions across various channels. The ideal professional has expertise in CRM and lifecycle marketing, designing scalable engagement programs via email, SMS, push notifications, in-app messaging, and product experiences. Collaboration with Product, Technology, and Data teams is essential to align objectives with impactful CRM initiatives. This role also focuses on advancing tools and capabilities to deliver personalized, data-driven customer experiences. About the Team: The Online Marketing and Retention team owns the end-to-end customer lifecycle for Zoom’s self-serve and ecommerce motions. We partner closely with Product, Data Science, Analytics, Ecommerce, and Finance to drive scalable growth across activation, expansion, retention, and resubscription grounded in product signals, experimentation, and strong measurement. Responsibilities: Owning and evolving the end-to-end lifecyc...