Dolap, CRM Analyst

Job description

About the Team At Dolap, we lead the transformation of second-hand fashion with a tech-powered, community-driven approach. From circular fashion awareness to seamless buyer-seller experiences, we turn purpose into action—at scale. Our agile, cross-functional teams shape the future of sustainable commerce with bold thinking, real-time innovation, and a passion for impact. In a dynamic, collaborative environment, we grow together—while making fashion more conscious and accessible for all. About the Role As a CRM Analyst, you’ll manage and optimize multi-channel communications, segment users for maximum impact, and run data-driven experiments to boost engagement and revenue. Leveraging analytics and automation, you’ll streamline processes, monitor KPIs, and translate insights into actionable CRM strategies. Responsibilities: - Manage and optimize CRM communication channels (Push, Email, SMS, In-app notifications, Pop-ups) by designing and running A/B tests on messages, creatives, scheduling, targeting, triggers, incentives, and landing pages. - Analyze the user base and build actionable segments, continuously optimizing them to improve targeting, engagement, and overall CRM performanc...