Digital Marketing Specialist

Job description

Purpose Reporting to the Manager, Digital Marketing and Media, the Digital Marketing Specialist is responsible for the day-to-day execution, optimization, and performance of Armstrong Collective’s paid media, organic search (SEO), and generative search optimization (GEO).This role plays a critical part in delivering strong business results by taking ownership of campaigns, building trusted partnerships with agencies and cross functional teams, and continuously developing expertise in an evolving digital landscape. The Digital Marketing Specialist demonstrates curiosity, accountability, and resilience, and understands how their work contributes to Armstrong Collective’s broader strategy, values, and guest experience. Key Areas of Accountability: Paid Media Performance & Optimization: Search & Discovery Marketing (Paid Search, SEO & GEO) - Support the Manager, Digital Marketing and Media with brand awareness research surveys and reporting. - Support the development of paid media strategies, promotion briefings and activity calendars aligned to business priorities and performance targets. - Act as the day‑to‑day lead for paid media execution, partnering closely with agencies to manage...