Strategist – Media Performance

Job description

Job Description The Role: As a Strategist within Marketing Analytics & Strategy (MAS), you will support strategic initiatives that drive media performance insights across GM’s marketing ecosystem. This role partners closely with Marketing Strategy & Creative Insights (MSI), Media, CRM, and Brand teams to apply measurement frameworks, analyze cross-channel performance, and surface actionable insights. You will play a key role in translating media performance data into clear narratives that inform campaign strategy and investment decisions. This position is ideal for an analytically curious individual who is looking to deepen their expertise in media strategy and measurement within a collaborative, fast-paced environment. What You’ll Do: Analyze paid media performance across Display, Search, Social, and Video channels to surface trends, conversion drivers, and optimization opportunities. Support the application and maintenance of media measurement frameworks, including high-value behaviors, benchmarks, and investment inputs, while upholding tagging, data quality, and governance standards. Partner cross-functionally with MSI, Media, CRM, Brand, Research, and Data Science teams to cont...