Sr Market Manager
CSX · Jacksonville, Florida, US
Job Summary Provides marketing management, analysis, pricing and growth guidance for $300M Domestic Rail Asset Intermodal product. Oversees, evaluates, devel...
Job description
Job Summary Provides marketing management, analysis, pricing and growth guidance for $300M Domestic Rail Asset Intermodal product. Oversees, evaluates, develops, products/programs for Domestic Intermodal business, including marketing and communication to internal and external stakeholders. Analyzes and reports against performance metrics. Identifies and advocates for capital and service development needs to optimally serve the market and drive modal conversion to rail. Primary Activities and Responsibilities: - Design, market and support sales of CSX Intermodal services to customers in responsible product areas - Develop marketing and pricing strategies/game plan for key product areas - Work closely with Asset Management team on overall equipment flows in support of product demand - Partner with Sales team to develop value proposition(s) for the products under responsibilities - Develop industry knowledge and expertise for product areas of responsibility through market research and monitoring competitor activity and create strategic marketing plans accordingly - Evaluate market evolution and key customer/competitive initiatives; identify plan and infrastructure expansions in partne...