Director, Growth Measurement and Effectiveness

Job description

Job Description: Job Title Director, Growth Measurement and Effectiveness About us: With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future! Join us to create a career worth celebrating! About the role: The Director, Growth Measurement & Effectiveness will lead the continued transformation of Diageo North America’s measurement capability to ensure marketing investment drives both short term commercial performance and sustained brand growth. This individual will lead the designing and governing an end to end measurement framework that connects media, creative, content, commerce, brand health, distribution, and financial outcomes. The Director will provide clear, data driven counsel to Marketing and Commercial leadership to support confident investment decisions across both near term and long term horizons. This role represents an evolution from traditional evaluation toward an integrated...