Manager, Content Marketing

Job description

Reporting to the President, Bed Bath & Beyond, the Manager, Content Marketing will support Bed Bath & Beyond Canada’s marketing efforts by crafting compelling marketing strategies that support the elevated brand identity of Bed Bath & Beyond Canada, while also highlighting our value proposition and supporting our customer journeys. You’ll work in a multi-faceted role by managing and coordinating the content creation process with the goal of delivering consistently high-quality content that performs across our various marketing channels, including Meta, TikTok, YouTube, Google Display, and Out-of-Home. In this role you will: - Establish content marketing strategies that help to support Bed, Bath & Beyond Canada’s brand identity - Own content pillars, themes and consistent messaging frameworks and brand story across campaigns and channels - Lead, coach, and manage direct reports (including Graphic Designer and Copywriter) to support career development, engagement and growth - Create and oversee high-quality content across all channels that builds awareness and drives adoption - Manage the editorial calendar and ensure consistent, timely content delivery - Partner with broader marketi...