Marketing Director, BODYARMOR SPORTS DRINK

Job description

Job Description Summary: Advanced Hydration is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning. In this role, you will own the brand’s vision, business strategy, and growth objectives, ensuring relevance to consumers through strategy, innovation, and advanced marketing initiatives. This role reports directly to the BODYARMOR Sports Drink VP and will have direct reports. We’re on a mission to become the #1 sports drink in the world — and we need people who bring energy, hustle, and a winner’s mindset every single day. Key Responsibilities: Strategic Brand Leadership: Develop and holistically manage BODYARMOR SPORTS DRINK brand strategy and vision in North America, ensurin...