Product Marketing Content Specialist

Job description

Company Overview OptiSigns is a Houston-based technology company founded in 2015, trusted by over 22,000 customers worldwide. We’re passionate about innovation, customer success, and leveraging AI-driven capabilities on our cloud and mobile platform. Our mission is to make digital signage easy and powerful for everyone—no matter the industry. The Role: Product Marketing Content Specialist We’re looking for a creative, tech-savvy Product Marketing Content Specialist to join our fast-growing team. In this role, you will combine your strong writing skills with strategic marketing insights to create compelling content that showcases our digital signage solutions across multiple platforms. Key Responsibilities: - Product Mastery : Become an expert in OptiSigns’ products, staying updated on new features, integrations, and industry trends. - Customer & Industry Research : Develop an in-depth understanding of our target markets, customers, and competitors to inform marketing strategies. - Content Creation : Write and produce various marketing materials, including web pages, ad copy, blog articles, social media posts, white papers, and tradeshow collateral. - Collaboration : Work closely wi...