Growth Product Manager- PlayValley Division

Job description

The mission of a new IP division within Outfit7, called PlayValley, is creating new IPs through rapid prototyping and bold experimentation. We are looking for a Growth Product Manager with a passion for gaming and a deep curiosity for data. In this role, you will connect the dots between user acquisition funnels and in-game metrics, turning raw data from casual game prototypes into actionable insights. You’ll evaluate whether a game has real potential, explain why, and guide changes to UA campaigns, audiences, channels, and even in-game features to enhance growth. You will be the bridge between creative prototypes and UA execution, ensuring high-quality traffic reaches games that engage and retain players. This is a role for someone motivated, analytical, and excited to shape the growth of a casual gaming portfolio. In this role you will: - Provide the technical instructions for theUA team. You’ll be the one to spot when a campaign is wasting money on low-quality placements and propose the most viable course of action. - Handle the data side of early market validation tests. You'll set up the tracking, monitor the results, and report back on whether a casual game prototype has the...