Digital Content Creator – B2B

Job description

Your Role & Work Environment As a Digital Content Creator , you will be working in Easy Banking, our Digital Sales B2B team driving growth for our Self-employed & Micro companies in Belgium. This is an exciting segment, with a focus on start-ups and entrepreneurs – the backbone of our economy and future growth. Your success indicator will be the overall digital & mobile sales contribution with a focus on owned (& paid) traffic generation (top funnel) , to mid and lower funnel conversion optimization. Experimentation, AB testing, data analysis & SEO/GEO . Your key responsibilities: As a Digital Content Creator, you create performance‑driven, conversion‑focused content across the full digital acquisition ecosystem. You work closely with CRO experts, Performance/paid Media, Digital Marketeers, UX, Legal and product experts to strengthen ING’s digital presence and directly contribute to business growth objectives. You operate in a fast‑moving, data‑driven environment where experimentation, collaboration and continuous optimization are key. What will you work on in our team, what will you learn to master: Content, Performance & Optimization - Create conversion‑focused copy for paid medi...